THE VISION
Growing up in the sunny and beautiful valleys of the Salento area (Puglia) amongst grape growers and wine making region, I have seen and worked closely the production of the fruit that ultimately make the wine the whole world come to know and appreciate, from the Primitivo to Negroamaro to malvasia indigenous grapes to this region, my experience in these fields gave me the knowledge and understanding that the Salento region is also capable to produce diverse types of Grape varietals such as Cabernet, Merlot, Chardonnay, Fiano and more. The climate and soil permit full texture and complexity, flavors that only this area can offer.
"Blending grape varietals to a single wine, red or white, it takes knowledge, hard work, care, dedication with a carefully calculated attention"
As I got older I left my region to explore and mastered the work in the producing, sales and marketing starting from Florence (Italy). Over the years I worked for diverse companies and studied the markets, today, I apply the knowledge to fulfill the vision of creating a solid Global Brand that comes with a seal of quality guaranteed.
With strong leadership, passion and hard work is the transition from a vision into reality.
THE REALITY
MAXIMUS BRAND is the reality, we are developing new addition to the brand to offer the enthusiasm, satisfy the taste of the consumer and the needs of major retailers across the USA and beyond, offering outstanding customer service and support to our distributors partners and retailers. After years working in the wine industry, marketing and sales in Italy and USA for few different companies for over 27 years I have acquired the markets knowledge and mastered it as to what the consumer wants and like, I realized that had to make the vision a reality.
MAXIMUS is my signature BRAND, designed and developed in every detail with accuracy and carefully selected all the right components, the grape varietal, the bottle design, the label and the overall package to make the perfect combination to stimulate all five senses, aged wine for a full flavor and ready to drink red, white, rose’ and sparkling.
"We also offer specially designed labels or private labels for licensed retailers detailed according the ABC and local laws"
Company’s protocol: Before introducing a new Maximus product in the markets we perform a series of blind tastings with professional groups and consumer test market, rest assured when you purchase a bottle of Maximus Brand is stamped marked with our logo meeting and surpassing quality expectations.
Check out our wines section to see the great accolades Maximus received from Wine Spectator. More to come as we are expanding the brand from regions around the globe
Franco Caputo